Compare
Four ways a hole gets sponsored, compared on what each can prove
A tee sign, an ad on the cart screen, a logo inside the scoring app, and a card on the golfer’s own phone. They are compared here on mechanism: what the golfer sees, what the course has to install, where the number comes from, and what each one cannot do. We install nothing on the course and nothing in the carts, and a club director reads that line twice.
| Dimension | Tee sign | Cart-screen ad | Logo in a scoring app | WilDi Golf |
|---|---|---|---|---|
| What the golfer sees | A printed sign at the tee, seen in passing. | An ad on the cart's mounted screen while the cart is on or near the hole. | A sponsor logo or page shown inside the scoring app, usually when a score is entered. | A card on the golfer's own phone, with the sponsor's offer, address, phone, website and directions, delivered when the phone enters that hole. |
| What has to be installed on the course | The sign, printed per event or per season. | A screen in every cart, and the fleet that carries them. | Nothing on the course. The organizer runs the event in the platform. | Nothing. A tee sign with a code and a card at the counter are the footprint. |
| What the golfer has to do | Nothing. | Ride a cart. | Use the scoring app during the round. | Install the app once, join with the code, and keep location on. |
| Where the number comes from | An estimate: rounds played, or the field size. | Rounds played times carts in play, an estimate of exposure on the screen. | Score entries, or the platform's own count of app sessions. | A count of phones the geofence observed on the hole, and a count of cards delivered to them. |
| Can a single line be checked | No. | Depends on the platform; typically reported in aggregate. | Depends on the platform; typically reported in aggregate. | Yes. Every delivery, open, tap and visit is a row with a time and a hole, and the report is built from those rows. |
| What proves a result | Nothing on the sign itself. A sponsor learns of a result if a customer mentions it. | Screen exposure. Whether a golfer acted is not observed. | Impressions, and taps where the platform records them. | Taps by kind: call, website, email, directions, "I'm going". And whether that phone later reached the sponsor's address. |
| Counts people or phones | Neither; it is a location. | Carts, then an assumption about riders. | Users of the app. | Phones running the app. Never people, and the report says so. |
| Works between tournaments | Only if the sign stays up. | Yes, on every cart round. | Only during an event run in the platform. | Yes, as a standing venue, on every round by a phone with the app. |
| Who sells the sponsorship and who is paid | The course or organizer sells and collects. | Often the screen provider sells the inventory and shares revenue with the course. | The organizer sells; some platforms take a share or bundle it. | The course or organizer sells and collects. We license the course; we never bill the sponsor. |
| What it cannot do | Reach a golfer who is not looking at it, or report anything. | Reach a walker, or a cart without the screen; report an action. | Reach a golfer who is not scoring on the app; deliver an offer with directions to a business. | Reach a golfer who did not install the app or turned location off; count people; predict anything. |
Two rows do most of the work
Where the number comes from
A cart screen reports rounds played times carts, which is an estimate of exposure. A scoring platform reports score entries or sessions. We report phones that consented and were actually observed on the hole, which is a smaller number that can be checked row by row. We say that directly instead of trying to match a larger figure.
What the venue spends
Screens need a fitted cart fleet. Signs need printing for every event. A scoring platform needs the event to be run inside it. We need a tee sign with a code and a card at the counter, and nothing else on the property.
The products, named
Described by what they do. Their own reach, exposure and revenue figures are theirs to publish and are not repeated here.
Cart-screen GPS advertising
A screen mounted in each golf cart shows yardage and, between holes or on approach, sponsor advertising. Club Car's Visage is the widely installed example. The course needs a fleet fitted with screens; inventory is typically sold by the screen provider or shared with the course. Exposure is reported by the platform as an estimate built on rounds and carts.
Sponsorship inside a tournament scoring platform
Tournament software such as Golf Genius and GolfStatus lets an organizer place a sponsor page or logo inside the scoring flow, so a player sees it when entering a score, and sells digital hole sponsorships alongside registration, pairings and leaderboards. The sponsor's exposure is tied to the platform being used for that event. WilDi Golf does not do registration, pairings or scoring, and does not try to.
Tee signs
A printed sign at the tee, usually the sponsor's logo and a line. The oldest channel and the cheapest. It reports nothing, and it is exactly what a hole sponsor has been buying for decades, which is why WilDi Golf's report is built to be handed to a sponsor who has only ever had a sign.
WilDi Golf
A card delivered to the golfer's own phone when it enters the hole, after the golfer installed the app and joined with the code from the tee sign or the counter. It installs nothing on the course and nothing in the carts. It reports counts of phones observed and cards delivered, opened and tapped, and visits to the sponsor's address, each as a row that can be checked.
Product names belong to their owners and are used here only to identify them. If a description above is out of date, tell us at support@wildimaps.com and we will correct it.